Not only does it order food at your command, but provides you with a cheap tablet for the house, the car and the plane.
Previously called the Kindle Fire, Amazon rebranded the tablet and gave it a healthy spec boost. It also comes in four new tantalising colours, has dual-band 2.4GHz and 5GHz Wi-Fi, is 1mm thinner and 18g lighter.
The new Fire 7 can be found for £50 and at this price point, my opinion hasn't changed. It's still a cheap and cheerful tablet, which sits in a league of its own. There's nothing that truly comes close to it.
With a slightly improved battery life, better connectivity and its integration with Amazon Alexa, the Fire 7 is an excellent tablet for those watching the pennies.
The Fire 7 ships with just 8GB of storage, although there is a microSD slot to upgrade storage space. This is handy, particularly as a 32GB microSD card can be bought for less than £13. Ultimately, twice the storage for £10 more is worth it, and 16GB is enough storage for light use and web browsing, whereas 8GB is really not enough.
Start using the Fire, however, and it’s clear to see how Amazon has been able to make it so cheap. There might be a MediaTek MT8127 quad-core processor running at 1.3GHz, but it’s beyond sluggish. In Peacekeeper, a test of browser performance, the Fire 7 could only manage a pitiful 283 – easily the worst score of any tablet TechNews Europe Reviews saw even in 2015.
Even the three-year-old Nexus 7 managed over 100 points more overall. This translates to choppy scrolling, particularly on media-heavy web pages, with lots of re-draws if you have multiple tabs open at once. It doesn’t help that you’re forced to use Silk, Amazon’s own web browser, as Google apps such as Chrome aren’t available. It has most of the features you would expect, but performance doesn’t come close.
Everyday performance suffers on account of the underpowered chipset too. Loading even simple apps can take several seconds, as will opening the Recent menu or returning to the homescreen.
At first, it’s easy to think you simply didn’t tap the right place onscreen, but after a while it’s clear the device simply can’t keep up with your inputs. Once you’re in an app, things are mostly smooth, but animations and transitions are still disappointingly choppy.